General Information Essentials for Medical Tourists

General Information Essentials for Medical Tourists
Most hospitals focus on the qualifications of their medical team, how modern their facility is, and educating patients about the medical procedures they perform. All of this information is essential. However, it is not enough.

Going to another country, especially for the first time, can be a daunting experience for many people. And if you’re sick or uncomfortable, you may find it to be even more stressful. That’s why you should also provide your potential patients with information that will let them feel that the risk of traveling to your facility is minimal.

Here are some examples of general information that’s good to include on your website or in your literature.

a) Hearing from top personnel
Highly successful facilities often have the president, chief of staff, head surgeon or other top personnel make the first contact with patients. This is very impressive, reassuring and leaves little doubt that the potential traveler will be treated as a valued and welcomed patient.

b) Extensive contact information
Giving patients a way to contact important staff members and urgent care numbers by phone 24-hours a day conveys the idea of reliability and trust. It shows that you’re responsible. Even if a patient prefers to write an e-mail, he or she will still think better of you if there’s a phone number where you can be reached—and when the phone rings, if someone who sounds friendly and who can understand their language will quickly answer and respond to their question or request.

c) Travel information
You occasionally find webpages where hospitals don’t mention their address. Sometimes it’s even difficult to discover the city they are located in. It is assumed that everyone locally knows where a prominent facility is. But that’s not going to be the case for someone who comes from abroad.

Top facilities make it clear how to get to their door from airport, bus and train terminals. There is often information about how to find a reliable taxi. However, the best facilities will also help with travel arrangements and greet the arriving patient at the airport and help with baggage.

d) Where to eat and stay
Patients may not be spending all their days in your hospital. Many will travel with someone else—perhaps a friend or family member. It’s a good idea to offer them information about places to stay and restaurants that are reasonably priced and that offer foods that would be familiar or suitable for dietary restrictions.

Some of the best medical tourism destinations will book hotels or allow a family member to stay in the hospital with the patient, eat with the patient, etc. Some will even do laundry for both the patient and the family member. Attention to details like this demonstrates a level of consideration and caring that reassure even the most nervous traveler.

e) Testimonials in their language
It is highly reassuring to see and hear from others who have had medical procedures or treatment at your hospital or clinic. Video is so readily available and inexpensive that you should be soliciting video testimonials from satisfied patients and perhaps even do the filming upon discharge or before a patient leaves the country.

This is not an exhaustive list, but it gives you some idea of what potential patients will want to see. That’s why you need an ally like The Goodness Company, medical tourism marketing specialists. We have the knowledge and experience in medical travel marketing that will help you transform your website into a medical tourist magnet. Contact us today to learn more about how we can work together to take your organization to the next level.