Archive for the Lectures and Speaking by Patrick Goodness Category

Renowned Healthcare Marketing Expert Patrick Goodness Leads UNLV Medical Tourism Marketing Workshop

Patrick GoodnessLas Vegas, Nevada — Las Vegas HEALS and the University of Nevada Las Vegas are proud to announce that global medical tourism authority and speaker, Patrick Goodness, CEO of The Goodness Company: Global Healthcare Marketing, will present a half-day Medical Tourism Marketing Workshop on Friday, November 8th, 2013 at the University of Las Vegas campus.

The workshop is designed to provide local Las Vegas healthcare providers with key information about how their healthcare organizations and practices can target, attract and grow the burgeoning international patient market. The workshop will include the basics medical tourism marketing, including how to attract international patients, the basics of healthcare relationship marketing, positioning your facility for success in the international market, multi-cultural marketing and medical tourism branding.

Medical tourism is a growth industry that offers a significant opportunity for U.S. healthcare providers. “With an estimated eight million patients traveling cross-border worldwide every year, each spending thousands on not just medical care, but transportation, accommodations, etc., we’re talking about a marketplace that easily generates $24 to $40 billion annually. Effective marketing can make a significant difference for those regions and providers seeking to capture a share,” says Goodness.

Doug Geinzer, CEO of the sponsoring organization, Las Vegas HEALS (Health, Education, Advocacy, Leadership of Southern Nevada), is enthused about the upcoming medical tourism marketing workshop featuring Patrick Goodness. “We look forward to having Patrick Goodness share his deep understanding of the medical tourism market with our membership. I have followed Patrick’s work in the medical tourism marketing space for the past few years and was fortunate enough to see him present at the World Medical Tourism Congress last year in Miami. He understands the business better than most, and there is a lot that Las Vegas medical providers can learn from Patrick. Partners like Patrick Goodness will help us position Las Vegas as the most globally recognized destination for health and wellness travel.”

As a leading voice in medical tourism marketing, Goodness has lectured at key healthcare and medical tourism events around the world. Goodness will also deliver a medical tourism marketing workshop, titled “Ten Digital Marketing Strategies to Attract More Patients” at the 6th Annual World Medical Tourism & Global Healthcare Congress, November 5, 2013 in Las Vegas. “Las Vegas has long been considered one of the strongest entertainment and travel brands in the world. Las Vegas is now approaching medical tourism with the same zeal and a strategic plan to become a dominant global medical tourism destination,” says Goodness.

Scheduled to follow the World Medical Tourism & Global Healthcare Congress being held in Las Vegas earlier in the week, the medical tourism marketing workshop meets at the UNLV Stan Fulton Building and runs from 8:00 am to noon. The $25 cost includes a continental breakfast. This event is by invitation only. Advanced registration is required. To be included on the invitation list, please contact Doug Geinzer, CEO of Las Vegas HEALS.

Contact information:

RSVP to:
Doug Geinzer, CEO
Las Vegas HEALS

Patrick Goodness Lectures on Medical Tourism Marketing at COTELCO Colombia National Hotel & Tourism Association Congress

Patrick Goodness Lectures on Medical Tourism Marketing

Patrick GoodnessBogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of more than 200 delegates at the COTELCO Congress in Bogota, Colombia.  This event, sponsored by COTELCO and the Progressive Transformation Program was developed to educate the hospitality industry about the burgeoning potential of the medical tourism industry.  Joining Goodness, was an illustrious group of world renowned authorities on medical tourism and global healthcare, including Professor David Shore, PhD, Director of Project Management in Health Care Programs with the Harvard School of Public Health, Alejandro Jadad, MD, Founder of the Center for Global eHealth innovation with the University Health Network and Joan Passolas, Secretary General with AMFORT and Vice Chairman of the United Nations World Tourism Organization Affiliate Members Board.

Miguel Pulido, Health Tourism Sector Manager with the Progressive Transformation Program was pleased with the results of the congress, and edified by the positive response to the medical tourism lecture program provided by Patrick Goodness. “Patrick is a popular speaker at our conferences, because of his broad understanding of the medical tourism market, and his ability to communicate the potential that medical tourism can hold for Colombia and other nations around the world,” said Pulido.

Goodness lectures frequently in Colombia, providing medical tourism marketing seminars to private and public sector groups in Bogota, Barranquilla, Cartagena, Cali, Medellin, Cucuta and other cities throughout Colombia.  Goodness believes that Colombia, Mexico, Costa Rica, The Bahamas and other Latin American and Caribbean markets will become leaders in providing medical services to a growing market of North Americans seeking high quality, affordable medical care.

Yolanda Perdomo, Director of Affiliate Members for the World Tourism Organization, a specialized agency of the United Nations, was enthusiastic about the congress and the lecture offered by Goodness. “Patrick Goodness understands both sides of the medical travel equation,” said Perdomo.  “It’s clear that Patrick Goodness understands the importance of destination branding and how to develop effective healthcare marketing.  But he also understands the dynamics of pairing an attractive, safe, tourism product with high quality, affordable healthcare to provide an exceptional patient experience.  In the end, it is this positive patient experience that results in repeat patient visits and generates positive word of mouth for the doctor, hospital, city and nation.”

“The Goodness Company was pleased to participate in the COTELCO Congress, and we look forward to continuing our medical tourism marketing development in Colombia,” says Goodness.  “When I speak with friends and colleagues about healthcare in Colombia, many are surprised to learn about Colombia’s advanced private healthcare system. With time and continued improvements in safety and tourism infrastructure, I am hopeful that more people will see Colombia as a safe, affordable healthcare destination,” says Goodness.